A collaborative exploration of new design directions for Vans. The project applied the brand’s core values—energy, attitude, and movement—to updated visual concepts and graphic applications.
The Logo
As part of the team, I contributed by providing design feedback and refining elements of the final logo concept (originally created by a team member).
The Rules
In addition to feedback on the logo, I worked on typography, suggested the color direction, developed supporting visuals, and maintained consistency throughout the brand system by creating a standards manual.
